Internet Marketing
"…the science of transforming a website into a credible revenue generating business tool!"
Online Marketing:
A website without an effective marketing plan is generally about as much use as a car without wheels. We always try and advise our clients to structure a marketing plan before they have engaged a web designer to start building the site. Without an effective marketing strategy the majority have less than a 50% chance of success.
Your online marketing plan does need to be an expensive literary masterpiece that would look good in your local library sitting alongside the Works of Shakespeare, but it should cover and include:
Targetting Your Market - because you need to know where you want to go before you can plan how to get there.
How you Intend to reach your market - and you need to have some idea of the capabilities and limitations of the Internet in New Zealand at present
Search Engine Promotion - because it essentially produces free traffic
Affiliate Marketing - because it allows you to be advertised and promoted on literally thousands of other websites at a cost that is directly linked to each sale you make
Link Marketing - because it will also provide free traffic as well as assiting you to achieve a prominent position in the Search Engine rankings.
Other marketing tools such as Email Marketing and Site Content can also be included in your online marketing plan, but are often of secondary importance and usually are more relevant to encouraging repeat business rather than effectively targetting your primary market.
The reason we suggest to our clients that the marketing plan is written before the building of the website is because Marketing Tools like Search Engine Promotion, Affiliate Marketing, Link Building and even How you intend to reach your market can impact upon the technical and physica structure of the site and you are better off planning for it in advance, rather than having to make changes after the fact
No Internet Marketing Plan - Don't Know Where to Start?
We work with many of our clients to help then document a credible and realistic online marketing plan for their site which we then advise them to break down into various stages so that they can see and identify the results that each stage is achieving as they proceed. This also help maximise cost effectiveness which is an important factor for many website owners that have already paif thousands to have their sites developed only to find that their site is not achieving the results they expected.
Online marketing is marketing on the Internet.
It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers to consider this world of the Internet unknowable and perhaps too unpredictable, there is now a growing body of work to which marketers are now paying attention in order to develop online marketing programs. The most known tools to marketers in the mid 2000s are currently tools grouped into 2 fields: online advertising and search engine optimization.
However, marketing online is simply not offline marketing applied to a new online world. Online marketing has a slightly different character and purpose as indicated in such seminal works as The cluetrain manifesto, Purple cow, Permission marketing, and other texts of smaller nature compiled in blogs and news sites.
Purpose of online marketing
When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to The cluetrain manifesto. In such a role as a communicator, the online marketer is in a position to build awareness of her/his company or business in more personal terms than otherwise, and in so doing enables a more human conversation. Such conversations tend to be more warts and all and should establish confidence of the potential purchaser in the potential vendor. |
